According to the Pew Internet & American Life Project, 57 percent of Internet users watch video online, and among users age 18-29, that number jumps to 74 percent. If you’re building a web media property either as your primary focus or as part of a multi-platform initiative, you need an online video strategy to stay competitive. According to ComScore, the average length of an internet video stream is 2.6 minutes.

Benefits of Video on the web?

I (Ben) was B-Camera Operator on Jessie Ventura's Conspiracy Theory TV Show.  The Gov came back to MN to investigate FEMA Camps and Homeland Security's over-reach.  Later we investigated the redistribution of the Great Lakes' water supply by private corporations.  This is what I love about my job: every day is different.

Last November, I (Ben) was Game Room/b-roll camera operator for a series of online vignettes which featured the MN Vikings sharing their excitement for the newest installment of the popular x-Box game Halo.  It was a blast.  I came to realize that these guys take any competition seriously, not just pro football. 

BMW sent a crew (not ours) all over the world to make mini-documentaries about some of it's loyal customers.  They've created a great little series called: "BMW Unscripted"  It's a great example of building a loyal fanbase by using engaging testimonials.  Driving music and strong imagry aside, viewers gravitate to the inherent truth of each person's story in the series.

See it here on their site