Thanksgiving Day, 2012: 15,000 people, dressed in orange shirts and turkey suits, filled the streets of downtown Minneapolis for a fun, communal, 5K run. I handled the aerial shots for this recap video, which will be used to promote future runs in other U.S. cities.
This article by Rick Martin and Rob Friedman (Online marketing experts) hits on several key points regarding the benefits and utilization of online video:
“Studies show a 12% to 30% increase in online purchase conversion rates among shoppers who view a video product tour compared with those who don’t.”
BMW sent a crew (not ours) all over the world to make mini-documentaries about some of it's loyal customers. They've created a great little series called: "BMW Unscripted" It's a great example of building a loyal fanbase by using engaging testimonials. Driving music and strong imagry aside, viewers gravitate to the inherent truth of each person's story in the series.
This front page article from The Onion, a popular satirical newspaper, attacks print media with a heavy dose of sarcasm and humor.
Myrick Visual still does print work for marketing clients on occasion, and while we think there are still many great uses for print, we've seen a strong push against print media in the last few years. I'm going to go out on a limb here today and say that direct-mail advertisments have reached an all-time high for market saturation and an all-time low for effectiveness.
Now combine the onion article with the following excerpt from an interview with Tony Jone's of JOPA Productions, a social media consulting group, and you start to see where people are moving some of those print advertising dollars....
• Integrate the video into an article about the same topic.
• Put the video on pages that include descriptive content.
• Allow comments and ratings so users can create their own context about the video.