Heiruspecs "On the Ground" music video

Friday, 19 December 2014 02:42

In collaboration with 1LightFilms, Ben handled cinematography and editing for a recent Heiruspecs music video. Heiruspecs is a hip-hop group out of St. Paul and, in 2004, was named the best live band in the Twin Cities. Shot in the summer and early winter of 2014, the video launched the release of their fist new album after a 6 year hiatus.

It's featured in the City Pages as a music video of the week.

Your audience is the key

Wednesday, 29 October 2014 18:29

“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” - Bruce Springsteen

Motion Poems

Friday, 03 October 2014 01:46 Written by Ben Myrick

I have had the priveledge of editing three motion poems, all shot and directed by Jeff Saunders and Scott Olson. Motion Peoms is on it's fourth season of partnering poets and some of the most talented animators and filmmakers in the Twin Citeis. Each team receives a curated poem, but beyond that we have complete creative freedom with interpritation and execution.  

This means that the editor has to make sense of an especially deep collection of abstract, vivid, and dispereate shots.  It's at the editing stage that the poem and imagry find their magical bond.

Motion Poems Website

LifeTime Fitness - Turkey Run

Monday, 04 February 2013 21:27

Thanksgiving Day, 2012: 15,000 people, dressed in orange shirts and turkey suits, filled the streets of downtown Minneapolis for a fun, communal, 5K run.  I handled the aerial shots for this recap video, which will be used to promote future runs in other U.S. cities.

 

 

 

What drives online video success?

Tuesday, 04 October 2011 21:33 Written by Tom Myrick

This article by Rick Martin and Rob Friedman (Online marketing experts) hits on several key points regarding the benefits and utilization of online video:

“Studies show a 12% to 30% increase in online purchase conversion rates among shoppers who view a video product tour compared with those who don’t.”

Ericsson has the right idea

Friday, 30 September 2011 01:17
I'm a huge fan of almost every video Ericsson puts on it's YouTube channel. They're making great use of on an ideal combination of edgy documentary style and compelling social messages to shake their previously stiff, cold corporate image. We didn't produce their videos, but this combination is truly Myrick Visual's sweet spot.  We love to tell stories for these kinds of companies.

 

BMW Unscripted

Sunday, 25 September 2011 21:42

BMW sent a crew (not ours) all over the world to make mini-documentaries about some of it's loyal customers.  They've created a great little series called: "BMW Unscripted"  It's a great example of building a loyal fanbase by using engaging testimonials.  Driving music and strong imagry aside, viewers gravitate to the inherent truth of each person's story in the series.

See it here on their site

Is print dead?

Friday, 16 September 2011 22:31

This front page article from The Onion, a popular satirical newspaper, attacks print media with a heavy dose of sarcasm and humor.

Myrick Visual still does print work for marketing clients on occasion, and while we think there are still many great uses for print, we've seen a strong push against print media in the last few years.  I'm going to go out on a limb here today and say that direct-mail advertisments have reached an all-time high for market saturation and an all-time low for effectiveness.

Now combine the onion article with the following excerpt from an interview with Tony Jone's of JOPA Productions, a social media consulting group, and you start to see where people are moving some of those print advertising dollars....

 

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