According to the Pew Internet & American Life Project, 57 percent of Internet users watch video online, and among users age 18-29, that number jumps to 74 percent. If you’re building a web media property either as your primary focus or as part of a multi-platform initiative, you need an online video strategy to stay competitive. According to ComScore, the average length of an internet video stream is 2.6 minutes.

Benefits of Video on the web?