Is print dead?
September 16, 2011This front page article from The Onion, a popular satirical newspaper, attacks print media with a heavy dose of sarcasm and humor.
Myrick Visual still does print work for marketing clients on occasion, and while we think there are still many great uses for print, we've seen a strong push against print media in the last few years. I'm going to go out on a limb here today and say that direct-mail advertisments have reached an all-time high for market saturation and an all-time low for effectiveness.
Now combine the onion article with the following excerpt from an interview with Tony Jone's of JOPA Productions, a social media consulting group, and you start to see where people are moving some of those print advertising dollars....