I'm a huge fan of almost every video Ericsson puts on it's YouTube channel. They're making great use of on an ideal combination of edgy documentary style and compelling social messages to shake their previously stiff, cold corporate image. We didn't produce their videos, but this combination is truly Myrick Visual's sweet spot.  We love to tell stories for these kinds of companies.

 

BMW sent a crew (not ours) all over the world to make mini-documentaries about some of it's loyal customers.  They've created a great little series called: "BMW Unscripted"  It's a great example of building a loyal fanbase by using engaging testimonials.  Driving music and strong imagry aside, viewers gravitate to the inherent truth of each person's story in the series.

See it here on their site

If you're a business leader and haven't watched David Logan's TED Talk on Tribal Leadership, this is 16 minutes well spent.