This article by Rick Martin and Rob Friedman (Online marketing experts) hits on several key points regarding the benefits and utilization of online video:
“Studies show a 12% to 30% increase in online purchase conversion rates among shoppers who view a video product tour compared with those who don’t.”
• Integrate the video into an article about the same topic.
• Put the video on pages that include descriptive content.
• Allow comments and ratings so users can create their own context about the video.
Benefits of Video on the web?