What drives online video success?

Tuesday, 04 October 2011 21:33 Written by Tom Myrick

This article by Rick Martin and Rob Friedman (Online marketing experts) hits on several key points regarding the benefits and utilization of online video:

“Studies show a 12% to 30% increase in online purchase conversion rates among shoppers who view a video product tour compared with those who don’t.”

Developing Web Video

Thursday, 05 August 2010 02:32 Written by Tom Myrick
When it comes to deploying video clips, it’s important to create context. Video clips work better when there is some context for the video in the page. Some Ideas about context:

• Integrate the video into an article about the same topic.

• Put the video on pages that include descriptive content.

• Allow comments and ratings so users can create their own context about the video.

Why Web Video?

Monday, 05 July 2010 02:18
According to the Pew Internet & American Life Project, 57 percent of Internet users watch video online, and among users age 18-29, that number jumps to 74 percent. If you’re building a web media property either as your primary focus or as part of a multi-platform initiative, you need an online video strategy to stay competitive. According to ComScore, the average length of an internet video stream is 2.6 minutes.

Benefits of Video on the web?